24 August 2009
Ninoy Aquino? The Filipino is worth living for!
31 July 2009
Google Desktop. Knowledge banks & popular science
Handweed and burn / WM3 /
Keep the field flooded / WM2 /
Practice zero tillage / WM5 /
Resistant to sheath blight / SV41 /
Resistant to sheath blight, susceptible to rice blast / SV43 /
Resistant to both sheath blight & rice blast / SV45 /
Spray herbicide / WM4 /
Susceptible to sheath blight / SV42 /
Susceptible to sheath blight, resistant to rice blast / SV44 /
Unknown in disease resistance / highest 4 tons/ha / / SV46 /
Use weed control action indicators / WF2 /
Use your eyes and better judgment / WF3 /
Weed regularly / calendared weeding / / WF1 /
You don’t weed at all – do zero tillage / WF4 /.
/ Web / Images / Groups / News / Shopping / Maps / Scholar /
/ Web / Images / Groups / News / Shopping / Maps / Scholar /
/ Word / Photoshop / PageMaker / Picasa / PowerPoint /
08 May 2009
Thinking out of the box, 1.
(2) Why do we use corn to feed our imported chickens?
(3) Why do we feed our imported chickens?
(4) Why do we import our chickens?
(5) Why do we import?
29 April 2009
Brainshopping sets you free.
I’m 69 years old, and people are amazed that I can think so fast: something new, something old improved, something borrowed, something blue, as in blue ocean – see, for example, my ‘Blue Ocean, Brown Rice,’ 24 April 2009, frankahilario.blogspot.com.
07 April 2009
BrainShopping.
Now, you can forget about BrainStorming!
I had always believed in brainstorming, if only with myself. Since at least 16 April 1975 when I began working for and eventually became the Chief Information Officer of FORI, Forest Research Institute, based in Los Baños, Laguna, the

In 2006, a story on Wall Street Journal told everyone that ‘Brainstorming works best if people scramble for ideas on their own’ (cited by Robert Sutton, 26 July 2006, businessweek.com). Home alone, in the office left to yourself, you brainstorm best.
Maybe. But you’re not alone.
‘Brainstorming is a process for developing creative solutions to problems,’ says Don Clark (10 October 2008, skagitwatershed.org). I think it is, but that limits brainstorming to just solving problems. In my way of thinking, in creative thinking, which is what brainstorming leads to, when you begin with the problem, you have a problem!
Another way of looking at that is this: When you look at the problem first, you are defining creative thinking as 90% perspiration and 10% inspiration, exactly as Thomas Alva Edisondefines genius. I look at it the other way; it’s the opposite of genius: Creative thinking is 90% inspiration and 10% perspiration. It’s (almost) all in the mind, if you don’t mind. (I’ve written about the 90/10 equation of genius in my ‘The Smart Revolution,’ 13 January 2008, frankahilario.blogspot.com). Scientists and consultants start with a problem, but the smarter thing for them to do, as far as I’m concerned, is not to assume that they know the problem, to avoid reflecting their own bias – let the search for the problem be part of the creative thinking process. As a creative writer, I never assume that I know the problem – deciding which among perspectives to use to write it all up – I don’t begin to write until I have so much information at my fingertips. In this essay alone, I have 35 citations – of course, I have many more in my notes.
The Writing Center of the University of North Carolina at Chapel Hill lists down quite a number of techniques in brainstorming (unc.edu): freewriting (as in ‘The Artist’s Way’ by Julia Cameron), breaking down into topic levels, listing / bulleting, looking at it in 3 different perspectives, looking at it in 6 different views (cubing), comparing (simile), clustering / mapping / webbing, relating the parts, 6 questions (who, what, where, when, why, how), thinking outside the box, using charts or shapes, considering purpose and audience, using dictionary / thesaurus / encyclopedia. At one time or another, in at least 34 years of writing, I have used some of these techniques myself.
MindTools describes it this way (mindtools.com):
Brainstorming is a lateral thinking process. It asks that people come up with ideas and thoughts that seem at first to be a bit shocking or crazy. You can then change and improve them into ideas that are useful, and often stunningly original.
That’s the ideal. That’s not your usual brainstorming session. There is always someone who rejects a new idea, or a wild, preposterous one – all of which you need to lead you on to creative thinking. Yes, lateral thinking is creative thinking. No, brainstorming is not automatically lateral thinking; it can be lateral thinking if you follow the advice of Edward De Bono and use his ‘Po’ as word or as sound as a device to lead on and on the generation of ideas without stopping to talk against any of the ideas until the last idea has been suggested. Brainstorming is for generating ideas, not animosity. If you’re a faultfinder or a nitpicker, you don’t belong in a brainstorming session. You’re anathema. You’re not part of the solution; you’re part of the problem.
You want to reinvent the wheel?
MindTools says that with a group, the first brainstorming step is to ‘define the problem you want solved clearly, and lay out any criteria to be met’ (as cited). I and my Creative Circles will not advise that. If you begin with a problem, your 1st step in creative thinking (brainstorming) is the 1st step in critical thinking; you are starting on the wrong foot. Instead of a relaxed atmosphere, now everybody wants to be the one to define the problem clearly. The ideas now compete against each other, instead of just parade themselves as in a beauty & brains contest. Everyone will be thinking down, not thinking up.
Not only that; when you begin with a problem, you put yourself in the box and so you can’t think out of the box. The scientists are trained to think like that, and that is the reason there are so few of them who are creative thinkers. Many people know Albert Einstein, Howard Gardner, Carl Jung, Abraham Maslow. I know one who is to my mind an authentic creative mindster alive: William Dar, Director General and Team Captain of ICRISAT, International Crops Research Institute for the Semi-Arid Tropics. (You can read more about the topnotch Team ICRISAT at icrisat.org and in my blog if you click here:icrisatwatch.blogspot.com).
The one who invented the process of brainstorming, in my judgment, is Alex Osborn. SkyMark calls him the ‘Father of the Brainstorm’ (skymark.com). Osborn called it ‘Think Up’ and had 4 rules that fit perfectly the ideal brainstorming session, as cited by MindTools (mindtools.com):
(1) The goal of a ‘Think Up’ session would be to come up with as many ideas as possible.
(2) There would be absolutely no criticism of any thoughts or ideas.
(3) No idea should be considered too outlandish and such ideas would be encouraged.
(4) Members of a ‘Think Up’ Team should build upon one another’s ideas.
Osborn wrote How To Think Up in 1942 (cited in humantific.com). I worked as a copywriter of Pacifica Publicity Bureau in
1. Orientation – Pointing up the problem
2. Preparation – Gathering pertinent data
3. Analysis – Breaking down the relevant material
4. Hypothesis – Piling up alternatives by way of ideas
5. Incubation – Letting (go) to invite illumination
6. Synthesis – Putting the pieces together
7. Verification – Judging the resultant ideas.
No brainstorming? Ah, now Osborn has made creative thinking too complicated for me!
I like better how the IfM, Institute for Manufacturing of the
Ground rules for brainstorming
1. Don’t edit what is said and remember not to criticize ideas.
2. Go for quantity of ideas at this point; narrow down the list later.
3. Encourage wild or exaggerated ideas (creativity is the key).
4. Build on the ideas of others (one member might say something that ‘sparks’ another member’s idea.)
You end the session when everyone has had a chance to participate, says IfM, when no more ideas are being offered, when you have made a last call for ideas.
But I like best the rules as Alex Osborn put them (as cited by Sutton cited above):
(1) Don’t allow criticism.
(2) Encourage wild ideas.
(3) Go for quantity.
(4) Combine and/or improve on others’ ideas.
You know of course that the usual brainstorming is stormy, which befits the name, and which defeats the purpose. If you have negative minds – and you usually do – you usually can’t get out of argumentation or debate. In the end, while everyone agrees on something, it may be only the 13th best idea of all that could have been generated but for the negative minds.
For that matter, if you simply use De Bono’s
Or you can try Frank A Hilario’s Creative Circles instead of Edward De Bono’s
What about Tony Buzan’s mind mapping as a brainstorming technique? A mind map acts as the ‘Swiss Army Knife of the brain’ (Buzan Centre, buzan.com.au). Indeed, if you look at a mind map, it looks (almost) exactly like a Swiss Army Knife when all those little tools are drawn out at the same time, emanating from one body. Sorry, but a mind map is not my way of brainstorming; it’s too logical for me, all those lines and links to draw and consider. I can think faster than I can write and draw lines.
And software for brainstorming? I want a free hand, literally, and these software cramp my style, 13 of them being:
BrainStorm (brainstormsw.com)
Computer Aided Brainstorming (software.techrepublic.com.com)
ConceptDraw MINDMAP (conceptdraw.com)
FreeMind (freemind.sourceforge.net)
IdeaFisher (itlocation.com)
Inspiration (inspiration.com)
MindManager (mindjet.com)
MindMapper 2009 (mindmapper.com)
PC Outline for Windows (filedudes.com)
Scientific Brainstorming Word Category Upgrade Pack for Windows (amazon.com)
TheBrain (thebrain.com)
ThoughtOffice Brainstorming & Creativity Software (versiontracker.com)
XMIND 2008 (brothersoft.com).
Those 2 with very long intimidating names are to me exactly that. Actually, most if not all of them are mind mappers, and I get lost in mind maps.
Borrowing its name from The Perfect Storm movie, Vadim Kotelnikov presents his ‘Perfect Brainstorming’ technique for team-based creative thinking (1000ventures.com). On the whole, his instructions look good, but they too are too complicated for me I’d get lost in remembering the rules and not in the brainstorming. For instance, Perfect Brainstorming requires that I believe in the Left Brain / Right Brain dichotomy – I don’t. I have only 1 brain. If I am the team leader, I have to consider ‘collective tacit and explicit knowledge’ – you mean, as each idea comes up, I have to be able to tell whether it’s tacit or explicit? Perfect Brainstorming requires that the ideas that come up should arise from the strategies already identified to achieve the objectives already defined. And so on and so forth. Too many rules! I want a perfect idea, not a perfect brainstorming.
What about internationally acclaimed creative thinker Michael Michalko and his ideas? In the Preface to his book Thinkertoys (‘designed to change the way you think,’ says the Wall Street Journal, books.google.com.ph), he asks me to look at myself and decide who am I: A squiggle? A nothing? A diamond? (creativethinking.net). And he explains the choices: The squiggle speaks of ‘disturbance and incoherence,’ the blank sheet of feeling ‘empty and meaningless;’ the diamond is the best choice because ‘it feels valuable, feels worth giving, and feels the most meaningful.’ Maybe so. Logically, yes. But when I’m brainstorming, I’m going to choose all 3, not just 1; I’m supposed to suspend judgment until all ideas are in, whether squiggle, empty rhetoric, or a diamond in the rough. All ideas are diamonds in the rough until judgment day, which comes much, much later, thank God. ‘In the end,’ Michalko says, ‘our creativity is decided by what we choose to do or what we refuse to do.’ I think not. Rather, my experience of 50 years of creativity (since high school) tells me it is what we have not considered that decides our creativity. We are always short of ideas because we limit our brainstorming by coming up with too many rules and guidelines. We are not truly free thinkers.
‘Brainstorming,’ says Writer’s Web, ‘provides a nearly guaranteed solution to Writer’s Block’ (writing2.richmond.edu). Me, I want a 100% guarantee against Writer’s Block. I’m done with brainstorming. So, considering all the negatives in brainstorming, today, I’d like to offer the universe of creative thinkers the new concept I have just invented, brainshopping, to replacebrainstorming. Brainstorming is shopping for that 1 great idea. Brainshopping is what it says it is: shopping for great and not-so-great ideas. We need all the ideas we can get.
Did I say ‘new’ concept? Yes, new concept, but not new word. I just checked and I found others had invented the word before me. Most occurrences were either puns (brains shopping) or literal (brain’s shopping circuitry, having something to do with neuroscientists studying how the human brain decides to buy or not to buy). None comes close to my idea of brainshopping in contradistinction to brainstorming. Sanjit Talukdar of
When you go out window-shopping, you just look at the goods in and out of the glass cases, on manikins or racks, in display windows or boxes all over the floor. No commitments. You are not required to buy anything; nobody stops you when you go out empty-handed, but you had your eyes full and your imagination reeling. Don’t you just love window-shopping?
Everyone goes window-shopping, so why not brainshopping? In your mind, you shop for ideas in spotless 1st class malls or wide-enough 3rd class shops, or small stores along narrow side streets. You visit the beach and look out for silhouettes of ships and a spectacular sunset. You look up at the sky and see a pot of gold at the end of a rainbow, and another, and another. You hear a bird singing. This is what brainshopping is all about! I remember that we copywriters of
By way of the metaphor of window-shopping, let me now give you the 7 Rules of BrainShopping so that you may enjoy it yourself in your creative thinking sessions:
(1) Walk, don’t run.
(2) Don’t judge a book by its cover.
(3) Try it for size; you break it, you buy it.
(4) Don’t ask questions; you’re there for the view.
(5) Linger in the shop, and don’t buy until closing time.
(6) You have money to buy a few items, not the whole shop.
(7) No return, no exchange! Instead, do another brainshopping.
Now, that's the brainshopper's attitude!
Brainshopping you can do on your own. With a team, brainshopping is ideal for thinking out or thinking up, for instance, your Blue Ocean Strategy. Which reminds me, I was starting to think on it before I interrupted myself. So you will excuse me while I brainshop on that one.
28 March 2009
Lines of communication
I first posted this at 2031 hours Saturday Manila Time.
As we keep our lights closed, and even afterwards when we open them again, I believe that if we keep the lines of commucation open all around the world, even if only through the Internet, as we talk and walk our talk, collectively we can make a difference in the life of Mother Earth who, when we abuse her, we are actually abusing ourselves.
Now then, with the force of voices 'coming out' of the Internet (not necessarily YouTube), we can force our own governments to implement laws on the CPR (conservation, protection and restoration) of natural resources. CPR is a brainchild of Atty Antonio Oposa Jr. I say that because in fact, I am in the middle of writing an essay on law being used as a thinking tool by Atty Oposa, who is a Filipino environmental lawyer now known the world over.
Can one individual make a difference? Atty Oposa has shown that the answer is Yes! In 1999, he filed what I called the Imus Case against companies around Manila Bay for polluting the waters, and against government offices for not implementing the law on pollution. 2 birds with 1 stone.
The Regional Trial Court ruled in his favor, that the government offices had the ministerial duty to clean up Manila Bay after the polluters. The government appealed, and the Court of Appeals upheld the decision of the RTC. The government appealed again, and the Supreme Court upheld the decision of the lower courts on 18 December 2008, declaring among other things a 'continuing mandamus' for government offices to clean up the Bay.
It took all of 10 years for the case to be resolved. We couldn't use the Internet to comment on the case because it would violate the law. Now that the case has been won, there is no reason why the Internet cannot be used to further the cause of cleaning up Manila Bay and making it swimmable again.
Through the Internet, we will watch the cleaning up of Manila Bay.
(By the way, since the instruction is to write a live blog post during the event, I'm writing this straight into the box of my blog, not via Word 2003 which is my wont; working with Word 2003 first allows me to revise and revise. Not this time. I can revise but only very little. So I'm saving again and again as I add to this post.)
I know also that Atty Oposa is crusading for the CPR of the waters within the Philippine Archipelago, which has been scientifically shown to be the center of the center of biodiversity in marine life - that is to say, we are the richest country on earth when it comes to the number of species of shorefish in every hectare of sea. The Visayan Sea is the center of that center, and Atty Oposa has been busy inventing things (like a glass-bottomed boat), educating people (he put up the School of the SEAs), campaigning for more advocates for marine conservation, convincing local governments to implement the laws on conservation, and convincing other lawyers in other countries to follow the Philippine example.
I'm a creative writer, and while I appreciate it, I'm surprised that it took a logician, a critical thinker (a lawyer) to teach us to be creative thinkers and undo what we have done badly to our waters. For instance, we Filipinos have turned Manila Bay into a huge sewage tank with no intentions of treating the wastewater! Atty Oposa saw that, and that's why he filed the Imus Case.
During the joint meeting of the Rotary Club of Manila and Rotary Club of Forbes (Makati City) this week, Atty Oposa spoke of what individuals can do, even those who are Forbes-rich. 'Segregate your garbage,' he said, and then allow your househelp to sell the old newspaper for instance, and so they can earn some little extra money; you make them happy, and you are happy. Simple things can be done to contribute to the larger effort of cleaning not only Manila Bay but the whole Planet Earth. Each one can do a part.
What I have decided to do as my part is to blog about organic agriculture and about thinking creatively about conserving resources, including against people who don't walk their talk, who know only to think critically but not to think creatively. What did Abraham Lincoln say about this? 'He has no right to criticize who has no heart to help.' We Filipinos are very good at despising others and refuse to look at the mirror when we wake up in the morning.
Greed is what consumes people in high and low places in all countries of the world. Greed destroys the lives of others; it destroys other forms of life on earth too. That is why Wall Street collapsed. That is why we have pollution all over. And don't think that it's only the big polluters who are to blame. Did you know that the small polluters are the biggest polluters of all? The households surrounding bodies of water collectively make the biggest polluters of waters. Of course they don't call it polluting - they call it living. In fact, they are living at the edge; even as we pollute the earth, we are all living at the edge.
I stopped blogging at 2129 hours.
24 March 2009
Creative Red Circles.
In 1967, Edward De Bono invented lateral thinking (edwdebono.com) and went on to write 100 books to explain it. (Would you believe 62?) It’s complicated.
In 2008, I invented virtual thinking myself and have since written 100 essays to explain it. (Would you believe 42?) It’s also creative thinking; it’s also complicated. Today, 10 blogs later, I have gained the insight that it’s not logical to explain creative thinking; I think it should only be demonstrated. And today, with Creative Circles, I think I’m ready for that.

To continue with my parallel story: From lateral thinking, De Bono went on and invented parallel thinking and, as a device invented Six Thinking Hats (edwdebono.com). They didn’t come from watching Harry Potter. From virtual thinking, I went on and invented Creative iQ the other day and, as a device, I invented Creative Circles just today. They didn’t come from looking at crop circles in
I’m one of the skeptics. I’ve never been interested in crop circles even if I’ve looked at them, those beautiful geometric patterns. You must have heard about crop circles that some people believe to be ‘messages from alien spacecraft’ (skepdic.com). If indeed crop circles are messages from extra-terrestrial beings, I can’t believe their sources are intelligent: all they know is draw crop circles!
I’ll tell you about intelligent circles. I’m Filipino; so, my Creative Circles have a message for you from an alien if you’re not Filipino. My message is clear: Crops are for drawing out the best in the soil; Creative Circles are for drawing out the best in you. Crop circles are distraction; creative circles are instruction, not to mention inspiration.
In a little while, I will show you that while crop circles flatten people’s fields, Creative Circles fatten people's minds with ideas. Technically, there are no fake crop circles, because not one has been shown to be merely a copy of an original. My Creative Circles are entirely original. Crop circles are static; Creative Circles are flexible. Once crop circles have been made, they stay that way; the seasons can only destroy them, not change them. I will teach you to make your own Creative Circles that change as your artistic reasons change. Whatever you say of them, crop circles are always destructive; in contrast, Creative Circles are always constructive.
Crop circles are made surreptitiously; Creative Circles are made serendipitously. Serendipity is, Horace Walpole had said, ‘the phenomenon of happy things happening when one is intent on doing something else.’ Creative Circles are the phenomenon of mindful serendipity, that is, creativity on-demand. It is the phenomenon of happy things happening when one is intent on doing nothing else. I know; been there, done that!
My lifelong quest has been to quaff the everlasting water contained in the Golden Chalice of Creativity. A self-taught writer, for the last 43 years, I have been trying to come up with my own nice-and-easy-does-it device for creative thinking, starting when I came across Rudolf Flesch’s 1965 book How To Write, Speak And Think More Effectively, a copy of which my good friend Manny Alkuino gifted me when we were still college students at the University of the Philippines College of Agriculture, now UP Los Baños, in Laguna, some 63 km south of Manila. In 1974 or 1975, I came across Edward De Bono’s Lateral Thinking when another good friend, Orli Ochosa, gifted me with a copy of De Bono’s Mechanism Of Mind (published circa 1968). Sometime in the late 1990s or early 2000s, I came across Tony Buzan’s mind mapping as a veritable tool for creative thinking. I liked them all, but my quest went on.
A device for creative thinking that De Bono had advocated was the sound and word
Po is good, such as it is, but I have always wanted a visceral as well as visible tool, not simply virtual, not simply verbal, which
At 69 I think now I have finally found it, 21 March 2009, not a mythical Golden Chalice but a Creative Circle, in my concept of Creative iQ and the handy tool I have just invented for anyone to invoke his own Creative iQ, the Creative Circle that multiplies itself into what I call Creative Circles. It is a device that works like a charm, as you will see.
‘Creative IQ' – Did I invent the term? Yes and no. I have checked and rechecked the Internet and found that the term ‘Creative IQ’ has been in use since at least 1986, by Simone Bibeau in her book Raise Your Child’s Creative IQ (realadventures.com).
Before & After Inc has what it calls ‘The 2-Minute Creative Thinking IQ Test’ (before-after.com) – it’s really an IQ test, not Creative IQ test. David Hymans has a website he calls Creative IQ but he doesn’t explain his idea of it (undated, creativeiq.co.uk). Anna L Conti has her website Working Artist’s Journal and she titles her post on 22 July 2006 ‘Creative IQ,’ but it’s all about IQ really. A website uploads a post it calls ‘Creative Iq’ and hesitates, saying ‘It will soon be possible to expand it and add details’ (bizwiki.com). There is a ‘Creative IQ Ltd’ in
Not only that. None of the above is about developing your Creative IQ as a whole you.
Ian Mitroff equates Creative IQ with out-of-the-box thinking (as quoted in portal.acm.org). Vijai P Sharma says of Tony Buzan: ‘acclaimed to possess the highest Creative IQ ever assessed’ (mindpub.com). No Sir, you can assess IQ (intelligence quotient) as they do everyday, but not Creative IQ – it would be a contradiction in terms. I don’t care if Tony Buzan has the highest IQ in the world; that’s not Creative IQ. By the way, since Vijai spells ‘genius’ as ‘genious’ (‘Buzan’s Book of Genious’), I know he forgot to use his spelling checker when he wrote his article ‘The Genius of Leonardo da Vinci’ (as of 11:52 Manila time, 21 March 2009, same webpage). I’m 69; I don’t forget.
Seemingly differently, Nita Jatar Kulkarni debunks emotional IQ and Creative IQ and believes only in IQ tests (nitawriter.wordpress.com). Her idea of Creative IQ is not my idea.
Actually, from what I have read so far, in all of the above, Creative IQ is nothing but a glamorized concept of IQ.
What about Tony Buzan’s bestselling concept called mind mapping – isn’t that Creative IQ whether he calls it that or not? Not my Creative iQ. A mind map is exactly that, a map of ideas; it’s graphic, therefore it’s logical, sequential, horizontal (on paper), vertical (hierarchical) thinking – it’s essentially critical thinking; it’s limited creative thinking. The best proof that it’s essentially programmed thinking and only a little creative is that there are several computer programs designed to help you create mind maps: Compendium, FreeMind, Pimki, WikkaWiki, VUE, XMIND (Wikipedia). You can program creativity but it would be very limited; in fact, it’s a contradiction in terms.
Judith Tramayne has written about Creative IQ that comes close to my idea of Creative iQ and in fact has written an ebook free to download if you click here (agoodread.com); the book is ‘Your Five-Step Path To Creativity’ (see also my post ‘Creative iQ. Create first before you criticize!’ creativeiq.blogspot.com). In essence, my idea of Creative iQ includes Judith’s path to creativity, but not as steps: ‘Make lists and relax. Focus. Allow your mind to free-float. Daydream. Act on your creative idea.’ She is describing the creative mood, which is as it should be.
I agree with Michael Bloomfield’s assertion that ‘Creative Intelligence’ or Creative IQ can be developed. Nonetheless, I do not agree that it ‘requires two basic things: deep knowledge and the counter-intuitive transcendence of that knowledge’ (cii.no). Criticality is not deep knowledge, not wisdom; it’s simply logic being used; it’s reason; it’s sequential thinking or, as Edward De Bono likes to put it, it’s ‘vertical thinking.’ Creativity is immanent knowledge, if I may put it that way; it’s insight you gain even if you don’t have much knowledge of something or some situation; it’s intuition. Creativity is not ‘counter-intuitive’ to criticality; it is a complement of it; creativity is not ‘transcendence of that knowledge’ whatever it is – it is a different perspective of it, a different view.
Michael also says, ‘Semetics is the primary tool we use to generate new ideas for our clients,’ and describes Semetics as ‘the world’s first true creative thinking system.’ No, Michael, the human brain is the world’s first true creative thinking system. Of course, if you believe (I don't) in splitting into left-brain and right-brain thinking, then the brain is not that of a thinking system; it's a dichotomy.
And Michael, you claim you developed Semetics ‘over the last decade.’ Not minding the brain, yours can’t be the world’s first true creative thinking system. Based on his own concept of parallel thinking, De Bono developed ‘Six Thinking Hats’ a decade earlier than yours, in 1985 and, yes, it is a true creative thinking system, if I may say so myself, and I don’t know De Bono from Adam.
Do I believe in lateral thinking? Yes, but even De Bono isn’t finding it easy teaching it; in fact, he equates ‘lateral thinking’ with ‘creativity’ (edwdebono.com). Lateral thinking is a paradigm of creative thinking, not creativity itself. If you equate lateral thinking with creativity, you are saying I can’t be creative except via lateral thinking.
Lateral thinking: I have long wanted to easify it since 1974-1975, when I first read De Bono’s book about it, Mechanism Of Mind. (I’ve retained the philosophy of it in my mind, though I’ve lost my copy of it, the book from my friend Orli like I said, a copywriter like me at that time at Pacifica Publicity Bureau. Creative thinking is the bread and butter of copywriters; and once a copywriter, always a copywriter.)
iQ vs IQ. My idea of iQ is different from anybody else’s IQ, and the difference is great. Now then, from all of the above, let me enumerate how my Creative iQ differs from everybody else’s Creative IQ – subtly and qualitatively.
Their Creative IQ is nothing but IQ presented as if ‘Creative IQ’ and ‘IQ’ were different. They’re not. Their Creative IQ is only critical intelligence; my Creative iQ is both creative and critical; Creative iQ is creativity combined with critical intelligence - it is creative intelligence. Their Creative IQ is logical; my Creative iQ is both logical and out of the box of logic.
Their Creative IQ is measurable, because it’s really only IQ; my Creative iQ is both measurable (the critical aspect, the IQ part) and un-measurable (the creative aspect). You can’t measure the Creative iQ of Leonardo da Vinci or Albert Einstein or Tony Buzan or Barack Obama.
Their Creative IQ is structured; my Creative iQ is without structure – that’s why there are no steps to Creative iQ. Immediately, you’re there, as I explain below with the Creative Circles. It’s a leap of faith; the journey of the leap is the reward.
Don’t get me wrong; we need the concept of the IQ to develop our faculty for critical thinking. But we also need to develop our faculty for creative thinking, which does not lend itself to any kind of measurements. Even Howard Gardner will tell you that; that’s why he invented the portfolio as a measure of creativity for his educational theory of multiple intelligences. A portfolio is a collection of a student’s work over time (Kent Richardson & Felicia A Dixon, 2006, bsu.edu). It’s a good measure for creative intelligence, but it’s not good enough for me.
Let me emphasize that my concept of the Creative iQ brings together our twin faculties of creative thinking and critical thinking. As I wrote earlier (‘The Franciscan Flip,’ creativeiq.blogspot.com):
Flip a coin, and it all comes down to 2 sides, Tails and Heads. Flip a thought, and it all comes down to 2 sides of thinking, critical and creative. You need both to make a complete coin; you need both to make a complete thought.
IQ is only half of the genius of man; it’s his critical mindset. The other half and, I might say, the better half, is creativity, his creative mindset – I have combined them into my concept of Creative iQ. Creative iQ is not a re-invention of Creative IQ, as I have explained above. My Creative iQ is in fact a repudiation of their Creative IQ, as I have explained in an earlier post (‘Creative iQ. Create first before you criticize!’ creativeiq.blogspot.com).
Creative iQ – Creative comes first, IQ next. In fact, in a proper brainstorming, which should be a time for creative thinking, critical thinking is suspended. (Try it sometime!)
No, I did not start by modifying somebody’s idea of ‘Creative IQ’ – merely modifying is not very creative, is it?
With my Creative iQ, now you have creativity at your fingertips; now you can send a summons to your Muse, and she will come: ‘Come into my parlor, and you can give me your best!’
And how do you that? To exercise Creative iQ, we need a device. And I have it today, the Creative Circles as I mentioned above. With the Creative Circles, there are 10 entry points eagerly waiting for your inputs to any creative piece of your red desire. You begin with any of the 10 entry points, no sequence required; you proceed at your leisure. So, how can you possibly have Thinker’s Block?
With the Creative Circles as device, Creative iQ is excellent for artists: writers, painters, sculptors, poets, biographers, autobiographers, lecturers, seminar speakers, sharers, preachers, students, even housewives. If you are an author, you can say goodbye to Writer’s Block.
The Creative Circles is designed for productive, fruitful, inventive, original, pleasant intellectual play; I now give you the 10 letters that refer to those circles, in alphabetical order: A, C, E, I, I, T, T, R, V, Y.
Copy the image above and print; assign the letters to the little circles that represent those bigger circles. Now, with your forefinger, touch any of the little circles. Any. No, you are not required to begin with the first letter in the alphabet, A; and no, you are not supposed to alphabetize them – that’s encouraging critical thinking, not creative thinking. You start anywhere, with any little circle. For instance, touch first the T, touch first the I, touch first the Y, or touch first the C; begin anywhere but begin! Let the thoughts that come when you touch one circle be independent of the thoughts that visit on you when you touch another circle. That’s why I said there are no steps to Creative iQ.
You can enlarge the image as much as you like; high-definition prints are not required, that’s why I had the circles fractured.
Note: Rearranged, those letters spell REACTIVITY – they await your reaction, response. They invite you to creativity.
The Creative Circles is handy for any type of creative session with a group or team – including a session of 1. That needs some explaining. However, since the world I’m most familiar with is science writing, I shall confine my examples and explanations in that universe.
Later, when you’ve gotten the spirit of the Quest for Creativity, you can change the letters and their meanings; in the meantime, here is my example of a Creative iQ session using the Creative Circles. For the sake of illustration, I’m assuming the subject was roses. So now I give you the concepts that those letters represent; now, I touch the little circles one after the other in this sequence; if you pay a little attention, you might catch an insight or two:
I for Information – Never think you know everything, because you never do, whoever you are. In any case, it’s more creative to find out more about things, to read, to surf the Internet, to ask questions of people expert and non-expert alike. The more you know, the more creative you can be. And, along the way, you will probably gain an insight of your own. I always do.
Y for Yes! – Watch your attitude, watch your language. A Yes attitude encourages creativity; a No attitude encourages criticality – and there are too many critical people around already you don’t want to be one of them. Always be able to say ‘Yes’ to a thought. If a thought evokes a No, go on until you get a Yes. The Yes is not only important – it’s the heart of the creative process.
R for Recognition – Perhaps there is a problem, concern, issue, need, or demand that some people (rose growers, experts) feel must be resolved or met. It may be that fertilizers have become too expensive, or that some pest or disease has attacked plantations of roses, or the cost of production has gone so high, or the rose growers don’t know to cut costs, or that the market price for roses is good for the traders and bad for the growers. Go and find out.
A for Awareness – You are writing for your target readers to know enough of certain things, to be attentive to such. So you have to be sure to give them an adequate background on the matter, for them to have a good grasp of the situation.
C for Comparison - A metaphor is a comparison, an analogy. Metaphors are very powerful evokers of thoughts and feelings: Batman, Superman, Joker, Sandman, Wandering Jew, Hanging Judge. The Creative Circles is itself a metaphor for creativity.
Here are unforgettable metaphors from literature:
‘Oh Captain, My Captain! / Our fearful trip is done!’ (Walt Whitman on Abraham Lincoln when he was assassinated)
‘Two roads diverged in a wood and I - / I took the one less traveled by, / And that has made all the difference.’ (Robert Frost on making choices in life)
‘No man is an island, entire of itself ... any man’s death diminishes me, because I am involved in mankind; and therefore never send to know for whom the bell tolls; it tolls for thee.’ (John Donne meditating on man)
‘And now faith, hope and love abide, these three; and the greatest of these is love.’ (1 Corinthians 13: 13, NRSV Bible)
V for Value-Adding – Look for any number of benefits that your target reader can enjoy if they considered the subject matter the way you think they should. For instance, if you are selling the idea of rose growers banding themselves so that they can gather market information faster and more inexpensively, you also have to indicate how having that information can become a leverage for the growers to get what they deserve from out of the sweat of their brows. I know that having the market information is not enough!
E for Enumeration – What are the specific problems of the rose growers? List them down. Then list down what can they possibly do for themselves to solve those problems. List down what they can ask other groups, even Government to do for them.
T for Title – Think of a title, 2 or 3 or more titles. Consider them all tentatively. ‘A Rose for Emily’ (borrowing from William Faulkner). ‘Organic Roses in Banaue.’ ‘Can Roses Be Grown With Little Or No Fertilizer?’ ‘The Rose Growers’ Thorn On Their Side’ and ‘A Bunch Of Rose Gardeners.’
You will notice that each title helps you focus on different aspects of the subject matter you are considering. With a title, you can go deeper into it. A title gives you direction; it limits your research; it prevents you from tackling too-broad a topic you can’t handle at this time – unless you’re writing a manual or a book.
I for Innovation – If the subject is science, it’s almost always something new. Even then, many others may be writing or talking about the same thing, so you still have to find something different to say about what everybody is talking about. Even if my subject is about a common, long-standing product or service, I always find something new to say about something old, something borrowed, something blue. It takes practice. One thing you can do is research on the subject and note what people have talked about and then you talk about what others have not considered.
T for Truth – What you say must be true, or verifiable, or logical, reasonable, or according to. The more people you can check or cite for their statements or opinions, the better for your thinking and, therefore, your writing. You think what you know is true? If you don’t open your eyes to other points of view, you’ll never know the truth and will never be able to tell your reader.
Rearranged, those letters spell REACTIVITY, like I told you. Actually, REACTIVITY is itself an anagram; if you rearrange the letters, they spell
(C)
(R)
(E)
(A)
(T)
(I)
(V)
(I)
(T)
(Y)
To the artist, the Creative Circles presents 10 golden opportunities to be creative every time with anything you have on hand.
And Yes, the Creative Circles is good for creating artwork for the children at home and in school.
Each circle is a vacuum, if you didn’t notice. Each one awaits its filling up with gray matter coming from you or somewhere else.
And what makes the circle a useful basic device for creativity? The circle has no beginning and no end, an invitation for wholeness, for inclusion, not exclusion. When writers or critics talk of Beginning, Middle and End – as I myself did not too long ago, the last time on 13 May 2008 to be exact, in The Franciscan Mindster – they don’t realize they are talking critical thinking; when you think like that, you are giving yourself a stumbling block to your own creative thinking.
And why do I have it as iQ (lower case & cap) and not IQ (all caps)? The small i stands for inspiration, insight. Also, with the small i, I want you to know that first, it is your attitude towards your self, the i, that is important: do you regard yourself too high or too low? Neither attitude encourages creativity. If you are a writer, the big question, the big Q stands for your attitude towards your reader. Your reader is bigger than you; you are writing for him, meaning you are serving him, so don’t patronize him, don’t insult him by assuming he doesn’t know much. I know many people in media – mostly boys – who assume that farmers, for instance, don’t know anything. Well, they don’t know anything.
Let me emphasize that in Creative iQ, Creative comes first, IQ comes next. To be creative, you have to do creative thinking first and allow the creative process to spend itself out before you proceed with critical thinking.
Look at it this way: Why don’t we interrupt a man playing a musical piece on a violin? Because it’s rude; because it goes against the grain of civility; because it’s against the virtue of creativity. It isn’t right. After the playing, then you can criticize, if only to your companion as you go out of the concert hall.
As in a stage play, you don’t interrupt the soliloquy of the creative act; you allow it to go on. When the actor goes offstage, that’s when you can criticize his aside in your mind.
Now then, did you notice? Like I said, I’m 69. My invention of The Creative Circles the other day is proof that age doesn’t matter!
Remember Grandma Moses? American celebrity painter, self-taught, began painting in her 70s. Norman Maclean, retired English professor, began writing at 70; he wrote the enchanting tale A River Runs Through It. My favorite painter Michelangelo started painting ‘The Last Judgment’ in 1536, when he was 61 years old, finishing in 1541; he painted the ‘Conversion of St Paul’ and ‘Martyrdom of St Peter’ 1542-1550 (artchive.com). In 1922, when legendary photographer Alfred Stieglitz was 58, he began taking photographs of clouds; over the next 12 years, he continued to do that – and ‘they remain some of his most powerful photographs’ (Wikipedia). Science writer & genius Isaac Asimov wrote his 300th book when he was 65 (Edwin McDowell, nytimes.com). My favorite wit of a writer George Bernard Shaw won the Nobel Prize for Literature in 1925 when he was 69. When Robert Frost was 87, US President John F Kennedy made him US Poet Laureate, asking him to recite one of his poems, and he did, ‘The Gift Outright,’ which he had written when he was 68 – he recited it from memory! (kirjasto.sci.fi).
About Creative iQ and Creative Circles, I’m talking to seniors seriously now. If they are into computers, the file they save is their own; the creative life they make is shared by all. At the very least, a computer file is a redundancy; a creative life is a continuing pleasure.



